About Me
I’m an award-winning Chief Marketing Officer and trusted advisor to boards, investors, and CEOs. Over two decades, I’ve led marketing transformations across global enterprises, startups, and private equity portfolios—building brands that outperform and teams that deliver measurable growth.
FROM FORTUNE 100’S TO HIGH-GROWTH INNOVATORS
A Career Built on Transformation
My career began in the halls of Johnson & Johnson, where I learned the power of brand storytelling, innovation, and disciplined execution. Managing consumer icons like BAND-AID®, REACH®, and ACT®, I gained a deep appreciation for how insight-driven marketing can build trust, shape behavior, and drive enduring category leadership.
At Callaway Golf, I expanded that foundation—leading the Women’s and Juniors division through a period of double-digit growth during a recession. Launching the award-winning “One Game” campaign and introducing the Solaire® product line, I helped redefine how women saw themselves in the sport and how brands could inspire both participation and passion.
That blend of creativity and commercial acumen has defined every chapter since. From scaling cybersecurity and SaaS platforms at Digital.ai and Radiant Logic to driving a turnaround at Ideal Image, I’ve built a career at the intersection of brand transformation, operational discipline, and measurable growth.
Across industries—consumer, technology, and healthcare—I’ve led marketing organizations that modernize operations, elevate performance, and turn marketing into a true enterprise growth engine.
CORE STRENGTHS
Expertise that Delivers Measurable Impact
I’m driven by transformation — the kind that changes not just how a brand performs, but how an organization thinks, acts, and grows. I believe marketing’s greatest impact happens when creativity and data operate in harmony, when teams are empowered to move fast, and when strategy is measured by outcomes, not activity.
Whether I’m leading a turnaround, advising a board, or mentoring the next generation of marketing leaders, my goal is the same: to help organizations unlock their potential, challenge convention, and deliver growth that endures.
Brand Transformation
Repositioning and modernizing brands to drive clarity, differentiation, and growth across competitive markets.
Growth Strategy & Measurement
Building marketing ecosystems that connect data, creativity, and analytics to accelerate performance and profitability.
Digital Modernization
Leading global teams and modernizing martech infrastructure to align marketing operations with enterprise growth.
Board & Advisory Partnership
Advising private equity firms, CEOs, and boards on marketing transformation, M&A integration, and enterprise value creation.
Read My Book!
Rethinking the Future of Marketing
In Crossing the Divide, Deborah McGinn redefines how leaders think about brand, growth, and influence in the modern marketplace. The book challenges conventional silos between B2C and B2B, revealing how consumer behavior, digital transformation, and data intelligence are reshaping enterprise marketing from the inside out.